We are constantly focused on providing our users the best possible experience with our iOS and Android apps. The iPad app has won the Best Tablet App award at the 2014 Mobile Travel & Tourism Awards, while users also seem to love the Android flavor of the app: a score of 4.6 out of 5 based on almost 175,000 user reviews. But how do we do it? How do we, as designers, ensure that we’re doing the best for the millions of people who use our apps worldwide? One of the simplest yet most interesting of philosophical riddles reads ‘If a tree…