Apple’s Inconsistencies in its Own iOS Apps

Benjamin Mayo takes a look at how inconsistent Apple is with its own design guidelines through iconography of the share sheet icon:

My gripe is there is no consistency, no structure or logic to this. Apps introduced later sometimes use rounded icons, sometimes not, sometimes create all-new custom glyphs of their own. Incredulously, you could open flagship apps like Messages, Mail and Safari1 and have no idea Apple was even playing with bold icons as a conceptual change. These apps adopted the iOS 11 large bold navigation bar title formats, but their icons and glyphs have stagnated for more than four years at this point.

This isn’t really new. I was just discussing with Preshit how few of Apple’s own apps I end up using on my iOS devices and how inconsistent their designs have been over the last few years. A lot of the subtle changes are good but inconsistencies like this are not good.


Mikhail Madnani is the acting Editor-in-Chief of Beautiful Pixels. He’s usually the one making sure so many weather apps get reviewed when he isn’t playing Xenoblade Chronicles 2 or Hearthstone.