NM type is a type foundry made up of a creative collaboration between Noel Pretorius and María Ramos that is known for creating Kinetic, a retail typeface in 2017. For their next project, the duo was tasked to create a Meister — a custom typeface for Jägermeister.
Meister is a new typeface designed by NM type for Jägermeister’s global communication. The custom typeface gives the brand a unique voice in all media channels. There are three key design features that make Meister typeface unique: the 45° angle cuts and diagonal strokes, the flattened curves, and the blocky appearance.
The typeface is part of Jägermeister’s new global identity and advertising campaign, marking the first major rebrand in its history. The creative platform by ad agency Opperman Weiss ‘Be the Meister’ is currently being rolled out worldwide in TVC, print and web.
I’m off to take a shot.