Meister is a Custom Typeface for Jägermeister by NM type

NM type is a type foundry made up of a creative collaboration between Noel Pretorius and María Ramos that is known for creating Kinetic, a retail typeface in 2017. For their next project, the duo was tasked to create a Meister — a custom typeface for Jägermeister.

Meister is a new typeface designed by NM type for Jägermeister’s global communication. The custom typeface gives the brand a unique voice in all media channels. There are three key design features that make Meister typeface unique: the 45° angle cuts and diagonal strokes, the flattened curves, and the blocky appearance.

The typeface is part of Jägermeister’s new global identity and advertising campaign, marking the first major rebrand in its history. The creative platform by ad agency Opperman Weiss ‘Be the Meister’ is currently being rolled out worldwide in TVC, print and web.

I’m off to take a shot.

[Via Noel]





Refined Twitter — A Browser Extension for a Better Twitter Web Experience

I just learned about this great new browser extension by Sindre Sorhus called Refined Twitter that makes modifications to the Twitter Website in order to offer a much better user experience and features. At the same time, it also fixes many “dumb annoyances” with the website. You can read more about it here and check out the open-source code on GitHub.

It’s available as a Chrome Extension, but you can also install it for Firefox and Opera. If you use Safari or Edge, well, oops!



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